You may have seen her on campus. You may have thought she is just another exchange student. In fact, she is enrolled in the full-time Bachelor of Laws degree course in NUS Faculty of Law.
Anja Bihler, who is now into her second year of undergraduate studies, comes from Stuttgart in Germany (which she says is only interesting for cars and soccer). The first question that pops up in your mind: why NUS law school?
“It all began with a Singaporean friend of mine who is married to a German. She would …

Alexander Yang is a second year NUS South East Asian Studies Major student. Asked what it means to be a CSR ‘activist’ on campus, he jokingly said: “It means a constant marvelling at how CSR is picking up such speed and clout elsewhere around the world but yet is so completely unheard of in NUS.
Juris talks to the President of the NUS CSR Student Movement.
Q: How is knowledge of CSR important to the student?
CSR comprises a set of values that will have great impact on the student once he …

In an April 2004 report by Freshfields Bruckhaus Deringer, titled “Corporate Social Responsibility” (“Freshfields Report”), two references were cited as to what CSR means:
The European Commission describes CSR as:
‘… a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.”
Similarly, the U.K. Department of Trade and Industry (DTI) regards CSR as involving:
‘… businesses looking at how to improve their social, environmental and local economic impact, their influence on society, social cohesion, environmental and human rights, fair trade …

Look no further than the 2008 Beijing Olympics to see a grandiloquent display of CSR tactics on the sponsorship chessboard. Any Olympic sponsor who thinks it can use CSR as a mere watchword, however, misunderstands the power of international scrutiny. More than ever, sponsors are under pressure to make a tangible impact on the Chinese population.
In the evolving global marketplace I call World Inc., CSR is now coming into play as a crucial strategic factor. CSR has infiltrated the business policies of giants like Nike and Microsoft, government legislation (as …